The retail and e-commerce industry has been witnessing an exceptional transformation since the pandemic. Customer-centric brands are quickly adapting and embracing new strategies and technologies like conversational commerce to satisfy consumer demand for seamless, personalized, and connected online shopping experiences.

Many businesses and enterprises were already having a brand presence online. But that’s not enough. To stay customer-centric, businesses are on the lookout to revamp their omnichannel presence to meet increased demands in different channels. This rapid adoption is due to the sudden and unexpected closure of the world during the pandemic.