Digital Transformation Refocused: New Goals Require New Strategies

The Covid-19 pandemic has been a catalyst for many organizations in their digital transformations, leading companies to expedite technology initiatives, design dramatic changes to processes, and reexamine culture and the role it plays in today’s new business world.


  • 63% of survey respondents defined as “leaders” were significantly more successful in modernizing their workplace cultures in 2021, compared to 23% of the remaining sample
  • 34% of all survey respondents say their top business goal is enhancing customer satisfaction, followed by better analyzing enterprise data to uncover new business and operations insights (33%)—two goals that represent shifting business priorities for 2022 transformation efforts
  • 27% of leaders are more likely to indicate that their organization has a much higher organizational commitment to cultural change compared to 14% of the remaining sample

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