Traditional B2B platforms tend to be clunky, difficult to navigate, and not optimized for mobile use. Transactions are typically complex and time-consuming, with outdated systems that can’t meet the expectations of today’s digitally-savvy customers. Buyers used to the smooth, intuitive experiences of consumer platforms are quickly frustrated by the slow performance and lack of responsiveness they find in the B2B space. This disconnect between expectations and reality can lead to dissatisfaction, lower engagement, and ultimately, lost business opportunities. Modernizing B2B commerce is crucial for addressing these challenges in digital experience.