Employer branding isn’t just a buzzword. It’s not your career site or your job description. It’s all of the external messages your company sends to candidates (and potential candidates) about why they should not just want to work for you—but be excited to do so. Employer branding is how companies and candidates find the right fit.

In this guide, Monster’s employer branding thought leaders take you through:

• How to evaluate and improve your employer brand
• The framework you need to build a compelling employer branding message
• How the pandemic changed the employer branding landscape
• The employer branding toolkit you can put to work today