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To manage risk, food and beverage companies are turning to new suppliers. While this can build resilience in your supply chain, it can also builds complexity. More suppliers means more moving parts: locations, factories, and people, all of which necessitate a push for greater visibility

To understand this spiralling trend, download our latest whitepaper: Cutting through complexity and climbing costs in consumer goods supply chains (in partnership with Maersk). With contributions from Coca-Cola HBC, Nestle, Heineken and Delta Foods, this report demonstrates how Europe’s leading F&B companies are balancing resilience with agility while navigating a period of transformation.

“If i had to decide tomorrow morning with a magic wand whether to get full visibility on inbound logistics of raw materials, versus full visibility on the last mile delivery, I would go for the last mile. The customer is not that interested in knowing if we have an issue supplying raw materials stuck at the port of arrival. They just expect the end product delivered in full and on time, possibly with a chance to track their orders in transit”
Antonio Ventriglia, Group Head of Logistics, Coca-Cola HBC