Adobe AEM Double Touch Content Syndication FY23 Q4 LPM 7830_The Advocate, Saul Lopes, hits the holy grail of marketing — doing more with less – Growtechmedia

The Advocate, Saul Lopes, hits the holy grail of marketing — doing more with less

At the annual Adobe Experience Maker Awards, finalists for The Advocate category all embrace a customer-first approach to digital transformation.

The 2022 winner, Currys (nominated by Merkle UK), did exactly that — improving the customer experience of the British omnichannel technology retailer with Adobe Experience Cloud solutions.

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