Opportunity is calling. Answer it with content.
This is a tale of two customers, Katy and Ron. The two have never met. They were born two decades apart and live hundreds of miles from each other. Ron is a long-time customer of a leading mobile carrier. Katy uses another. The one thing they do have in common is their desire for a new phone. This leads them to the same website— where, despite their similar goals, they’ll end up having very different experiences.
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